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Q&A with Zhen Liu – Shopper Insights and Retail Analytics Intern

It's Team Viacom Talent here, hello hello!

Twitter Q&As are a chance to get an insight into the different roles around the business - as well as ask all the burning questions you want to know! Varying from how you get into the industry to the best places we've been, the Q&As  are your personal look into our business and how our team have got where they are. This week we're joined by Zhen Liu, Shopper Insights and Retail Analytics Intern: 


Q: Hi Zhen! You have a very unique job title, what does your role entail on a day-to-day basis?

A: I oversee the data integrity of retail sales transmission for Nickelodeon consumer products from key accounts across the UK, make sure data is accurate and clean, generate reports to nshow sales performance. 


Q: What’s your favourite part of your role? 

A: I literally love everything about this role by far. I love the nature of my work, dealing with data and using Excel on a daily basis. Also I am able to work with a brilliant team where everyone is super nice, smart and open minded to new ideas.


Q:  Your job must be quite interesting, what is the most fascinating thing you’ve found out doing it? 

A: I got the chance to be exposed to the whole licensing world, and was able to work as a helper in the BLE (Brand Licensing Europe) exhibition last October. This is something completely new compared to what I have done in the past.

Q: What's your favourite Viacom TV show? 

A: South Park!


Q: What’s the coolest thing about working at Viacom?

A: Definitely the working environment! I have been working in other big companies before, and not every company is like Viacom that everyone feels comfortable. The company culture really encourage diversity and respects everyone.


Q: Do you have a favourite product out there at the moment?

A: I have so many favourite items across different Nickelodeon brands! Love Paw Patrol Sea Patroller, Jojo Siwa bow ranges, Nickelodeon Slime products and upcoming Nella's products. Too many good products to pick a favorite!


Q: What advice would you give to someone looking to work in retail analytics? 

A: It is important to have solid Excel and Microsoft Office software skills, and have great attention to details and data accuracy. Great passion for consumer products is a plus!


Thanks to taking part Zhen!


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