This week we're joined by Esther Kissiedu, Social Media and Digital Manager for MTV Shuga.
For those of you that don't know what Shuga is, it's MTV's ground-breaking 360-degree mass-media behaviour-change campaign that aims to improve the sexual and reproductive health of young people. The campaign is driven by anawarding-winning TV show is available rights-free at no cost to third-party broadcasters to ensure maximum reach.
Shuga fuses sexual-health messaging with gripping storylines, exploring the issues of sexual relationships between young people. Series 3 of MTV Shuga has aired on 87 broadcasters worldwide, with a potential global reach of over 500 million viewers. It’s been viewed in countries such as: Nigeria, Uganda, Ghana, Kenya, US, Australia, Canada, South Africa, UK, Zimbabwe, Iceland, Zambia and Qatar. You can follow all the episodes via: http://www.mtvshuga.com
Q: Hi Esther!! How did you end up in social media management?
A: I've been working in the media industry for a while now, then at my last role at the @FT, I really got into social media.
Q: Hey Esther what’s your favourite part of your role?
A: I love how varied my role is and how creative I get to be.I work an amazing campaign that inspires me and challenges me too.
Q: Hi Esther, whats the best thing about working in Social Media at @mtvshuga?
A: I love storytelling and creating content that our audience engages with. Also, the candid responses that we get are great.
Q: Who inspires you?
A: Great Q! My team, definitely. I'm always learning so much from them. Especially my boss! Also, my kick-arse friends ;-)
Q: Hi Esther, Shuga has a big social message, how do you link that in with your social media content?
A: We make sure our content strikes the balance of promoting our keys messages but doing it in a youthful & engaging way.
Q: What's the best thing about working on MTV Shuga?
A: I also love that I get to work and travel across Africa. That's a definite highlight!
Big thanks to Esther for taking part and if you want to know more about MTV Shuga and MTV Staying Alive, then you can tweet Esther at @kissiedu