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Head of Events & Experiences

31 May 2019
Full time





MANAGER: VP, Marketing Commercial & Events


CONTRACT: This is initially a 22 month fixed-term contract role. 





Deliver brand-defining commercial events & experience plan with core tentpole, secondary & licensed events/tour properties which appeal to the whole family, have distinct USP’s, are cross-regional in the UK & Ireland, and have the potential to be rolled out in the UKNEE cluster.




Develop an Events & Experience strategy with the VP Marketing, Commercial & Events (in association with the VP CP UKNEE and LBE in NYC) to deliver on overall Commercial Events plan and revenue targets as well as helping to deliver on 360 brand strategies.


Events: oversee the P&L of the Live Events business, including delivery of business sales of events, marketing and promotion, event production/promoters/ticketing & other agencies, event logistics and execution, financial management and reporting, and brand exposure.


Experiences: identify potential new business opportunities and support EMEA/NYC LBE team for development of Nick branded experiences including hotels, FECs, theme parks, tours, exhibitions etc.


Work with Commercial team on integrated Events & Experience sponsorship opportunities, plus on the ground revenue streams through f&b trading partners, other activity upsell, on the ground sponsorship and merchandise.


Key responsibilities

Delivery of strong programme of events and experiences

360 project management & briefing of internal stakeholders

Sourcing and contracting production/ticketing/other agencies

Development of commercial/media partnerships

Support cluster with provision of formats/concepts/assets

Management of Events & Experience Manager (inhouse) and external event production agencies.

Close working relationship with Nick Production, Creative, Marketing, Commercial, and VIMN Events team.






Solid proven senior level event management experience, with responsibilities for small to large trade and consumer events/tours/experiences.

Event production experience with strong operational and technical know-how

Strong client engagement experience

Ability to deliver and maintain professionalism when under pressure

Proven leadership qualities and people managment skills within an event and team environment

Financial management skills, cost control and budgeting skills

Experience of negotiating and building ongoing relationships with 3rd parties, with ability to negotiate optimal value with suppliers and contacts.

Experience of dealing with brands and other funding partners, and setting up mutually beneficial sponsorships and partnerships.

Experience in the kids entertainment area, would be benficial


Technical/ functional:


Excellent project management skills

Excellent skills in being able to cost an event activation and successfully see it through to delivery

Excellent attention to detail, time management, working to deadlines, proactive in all areas of work

Understanding/Exposure to contracts

Strong interpersonal communication skills with the ability to prepare and present new business ideas and event concepts in order to win new business

Good understanding of risk management, health and safety, security, disaster planning and similar related compliance issues with managing live events


Leadership/ behavioural


Passionate advocate for kids entertainment

Mature, professional and responsible approach to work

Ability to work under pressure, work to deadlines and excellent decision making skills

Initiative / Self Motivated / Pro-active / Ability to take control and initiate ideas

Interpersonal/relationship building skills including being approachable, positive

Strong leadership skills

Strong listening and communication skills

Organised work approach

Team player

Ability to coach and inspire staff

Ability to work well unsupervised

Enthusiastic and energetic


Team management:


Management of events and experinces Manager




Project budget reporting

Management of Events p&l, to ensure that costs are fully accounted for within budget, alongside Production and Finance.


Working relationships:




VP, CP Cluster

Directors: Marketing, Creative, Commercial

Head of Production

Finance, Legal

VIMN Events team

NY based Location Based Experiences Team




Event agencies, Promoters, Clients, Partners, Venue Managers, City Councils


Viacom Values


Our values, and their related behaviours, guide how we show up to work each day and help ensure that we all treat each other with respect. We want these to feel relevant to all of our employees and all parts of the business, as we believe that when these behaviours are achieved, we are the best we can be. The three values are intertwined and work together to drive the business outcomes we seek, and once combined we believe these will power our company forward.



  • Creativity: Push beyond the expected
  • Passion: Stand up for what you believe in
  • Risk-Taking: Take smart choices



  • Inclusion: Embrace diverse perspectives
  • Collaboration: Work together as one team
  • Innovation: Use insights to drive the business



  • Trust: Assume best intentions
  • Transparency: Communicate clearly and openly
  • Accountability: Deliver, and own the outcome

Our Benefits:

  • Private Medical Insurance: You will be eligible for our full Private Medial Cover (From 3 months)
  • Season Ticket Loan: We’ll pay for your season travel card up front and you can pay us back across the year
  • TV Package Discount: If you subscribe for the likes of Sky and Virgin Media, we’ll get £20 off your bill
  • Pension Scheme: You will be eligible for our Pension Scheme from day one, as long as you are contributing to this, we’ll top this up with a voluntary contribution from us
  • Discounted Gym Membership: We offer discounts to a number of Gyms
  • Discounts at Local Shops and Restaurants: Whether you need a new pair of shoes or just want something tasty for lunch, we partner with a number of local businesses to offer us a discounted rate
  • Access to Reward Gateway: With heaps of discounts on everyday shops, restaurants and household suppliers


At Viacom, we value and celebrate difference. We want to ensure that we fully represent the make-up of UK society in our workforce as well as bringing diverse perspectives to our business. We want to make sure Diversity and Inclusion are not just buzz words; we truly want to foster an authentic inclusive environment, where all employees feel that they can bring their whole selves to work.


This job description is a guide to the work you will be initially required to undertake. It may be changed from time to time to meet changing circumstances. It does not form part of your contract of employment and as your experience grows you will be expected to broaden your tasks, suggest improvements, solve problems and enhance the effectiveness of the role. This spec summaries the main aspects of the job but does not cover all the duties that the job holder may have to perform.


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